Book
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| Table of Contents | |
| Introduction: Fasten your Seatbelt A Word from the Master Trainer |
03 |
| Key 1. Understand Why You Sell Cars How Passion for Selling Cars Makes You Successfu |
06 |
| Key 2. Determine What You Believe How to Transfer Your Belief in Yourself and Your Product to Customers |
10 |
| Key 3. Establish Trust and Rapport How to Get People to Buy From You |
17 |
| Key 4. Talk So People Will Listen How to Identify the Way People Think and Make Decisions |
29 |
| Key 5. Follow the Road to the Sale How to Prospect and Increase Your Sales |
40 |
| Key 6. Go Where the Customer Wants to Go How to Ask the Right Questions and Close the Sale |
50 |
| Key 7. Start Your Engine A 28-Day Action Plan for Increasing the “Stick Factor” |
62 |
| Appendix | 69 |
