Paul Webb Training - The Number One Best Selling Book by Paul Webb


Table of Contents
Introduction: Fasten your Seatbelt A Word from the Master Trainer	03
Key 1. Understand Why You Sell Cars How Passion for Selling Cars Makes You Successfu	06
Key 2. Determine What You Believe How to Transfer Your Belief in Yourself and Your Product to Customers	10
Key 3. Establish Trust and Rapport How to Get People to Buy From You	17
Key 4. Talk So People Will Listen How to Identify the Way People Think and Make Decisions	29
Key 5. Follow the Road to the Sale How to Prospect and Increase Your Sales	40
Key 6. Go Where the Customer Wants to Go How to Ask the Right Questions and Close the Sale	50
Key 7. Start Your Engine A 28-Day Action Plan for Increasing the “Stick Factor”	62
Appendix	69

Selling Is An Art...A Performing Art...
And It Can Be Taught